`Winners don't do different things, they do things differently`
The Centre for Employability Enhancement (CEE), Sacred Heart Institute of Management Studies (SHIMS), Tirupattur, in collaboration with ColourMee Vestures, Hosur, had organized four days (11.03.2021 to 14.03.2021) of Marketing Cum Sales Mega Mela - “Salespreneur Expo 2021” for the I MBA students, SHIMS. ColourMee Vestures is an entrepreneurial initiative of a resilient woman who has carved her business empire and set her own levels for success in the apparel business, having one manufacturing unit at Tiruppur, and retail outlets in various business hubs such as Coimbatore, Hosur, Krishnagiri and Bengaluru. It was an initiative taken by CEE – SHIMS, to provide hands on training in order to instill the nuances of marketing skills as well as to egg on the entrepreneurial ventures among young budding professionals of tomorrow.
Rev. Dr. John Alexander, SDB, Rector & Secretary, presided over the inaugural function and officially declared open the Marketing Cum Sales Mega Mela - “Salespreneur Expo 2021”. The dignitaries who were present at the inauguration consist of; Rev. Dr. Praveen Peter, SDB - Vice Principal (Shift-I) & Controller of Examinations, Rev. Fr. S. Henry Daniel Ambrose, SDB – Director of Extension Education, Rev. Fr. Angelo Joseph, SDB, CEE – Director, SHIMS, Mrs. Dhivyaa, Managing Director, ColourMee Vestures, Hosurand Dr. S. Sasikumar, Head of the Department, SHIMS.
The entire event was directed and guided by the able leadership of Rev. Dr. D. Maria Antony Raj, SDB, Director - SHIMS and Rev. Fr. Angelo Joseph, SDB, CEE – Director, SHIMS together with the event organizers, Dr. R. Arockiamary, Prof. R. Alexander, Prof. G. Lawrence and Dr. J. Sasiganth.
It was a experiential learning platform where the students acquired the possibilities to explore the consumer behavior from various perspectives and selling the products by themselves inside and outside the campus using their negotiating skills. The young MBA trainees were chiseled out to become a skilled salesperson and a real salespreneur. Prior to the event a MoU was signed between SHIMS and ColourMee to carry out the Salespreneur Expo in the future too.