The Media Forum Association (Shift II) of Sacred Heart College (Autonomous), Tirupattur, organized an invited talk on the topic “Impact of Artificial Intelligence in Digital Media” on 28 November 2025 at Mother Teresa Hall. The session was conducted under the guidance of the management and department, with the objective of enlightening students about the latest AI trends transforming the media landscape.

The resource person for the session was Prof. S. John Bosco, MCA, SET, Assistant Professor, Department of Computer Applications, Sacred Heart College (Autonomous), Tirupattur. The programme commenced at 9:30 a.m., with Ms. Akshaya RJ serving as the Master of Ceremony. Ms. Divya R delivered the welcome address, extending warm greetings to the chief guest, faculty members, and students.

Prof. John Bosco delivered an informative and engaging presentation that highlighted the growing importance of Artificial Intelligence in today’s world. He explained how AI has rapidly evolved to become an integral part of multiple sectors education, healthcare, business, entertainment, and especially digital media. The speaker emphasized the prospects of AI and how its advancements will continue to revolutionize human life and industries in the coming decades.

Key Highlights of the Session

• Role of AI in reshaping digital media and journalism
• Applications of AI across professional fields
• Emergence of Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Hybrid Reality (HR)
• Evolution from Artificial Intelligence (AI) to Artificial Super Intelligence (ASI) and future possibilities
• Popular AI tools used across industries
• Real-life examples such as the AI News Reporter from Odisha
• Latest innovations like Gemini AI and Heygen.com
• Student-prepared video showcasing AI applications in media

The talk underscored that digital platforms are undergoing significant transformation due to AI-powered algorithms, automation, and personalized content delivery systems. Prof. John Bosco encouraged students to stay updated with the latest AI tools and trends to strengthen their employability skills.

The programme concluded with a Vote of Thanks delivered by Ms. Angel G, who expressed gratitude to the management, the resource person, faculty members, organizing secretaries, and students for their contributions to the success of the event. The session ended at 12:30 p.m. with the national anthem.

The invited talk was highly insightful, enriching, and beneficial to the student community. It offered a deeper understanding of how Artificial Intelligence is continuously reshaping the digital media landscape and inspired students to embrace emerging technologies for their academic and professional growth.